On January 21st, the first Health and Wellness Industry Brand Innovation and Development Forum and the 2023 Academic Annual Meeting of the Health and Wellness Branch of the Chinese Association of Geriatrics and Geriatrics (CAGG), with the theme of "Revitalizing Brands and Strengthening Industries," were successfully held in Beijing. The forum is guided by the Chinese Geriatrics and Geriatrics Society, co hosted by the Health and Wellness Branch of the Chinese Geriatrics and Geriatrics Society (hereinafter referred to as the "Health and Wellness Branch") and the Editorial Board of the "Health and Wellness Blue Book", and co organized by the Xinhua Health Information Service Platform of Xinhua News Agency.
The reporter learned from the meeting that the silver haired economy driven by aging population has injected new momentum into the high-quality development of China's economy. With the continuous improvement of the standards for the elderly care industry, brands and their solution platforms related to elderly products and services will continue to emerge, which will drive the development trend of industries such as health and wellness.
Consolidate the theoretical research foundation of the health and wellness industry
The General Office of the State Council recently issued the "Opinions on Developing the Silver Hair Economy and Enhancing the Welfare of the Elderly", which is the first special document issued by the country to support the development of the Silver Hair Economy. In response, Yao Yuan, Vice President of the Chinese Geriatrics and Geriatrics Society, stated in his speech that this policy document points out the direction for the development of the health and wellness industry.
To promote the high-quality development of the health and wellness industry, research on industry basic theories is crucial. As a branch under the leadership of the society that focuses on research in the health and wellness industry, the Health and wellness Branch has been committed to research in key areas of the health and wellness industry in recent years. Professor He Mang, Vice Chairman of the Health and wellness Branch, edited the "Health and wellness Blue Book - China Health and wellness Industry Development Report" Since 2017, six books have been released consecutively. Not only has the health and wellness policy database, health and wellness enterprise database, and project database been updated, but the latest Chinese health and wellness standard database has also been established, providing detailed data reference for the basic research of China's health and wellness industry. The annual list of China's top 20 cities and top 100 counties with sustainable development capabilities in the health and wellness industry, published in the "Health and Wellness Blue Book," has received widespread recognition and high praise from cities Yao Yuan said.
To promote the high-quality development of the health and wellness industry, research on industry basic theories is crucial. As a branch under the leadership of the society that focuses on research in the health and wellness industry, the Health and wellness Branch has been committed to research in key areas of the health and wellness industry in recent years. Professor He Mang, Vice Chairman of the Health and wellness Branch, edited the "Health and wellness Blue Book - China Health and wellness Industry Development Report" Since 2017, six books have been continuously released. Not only has the health and wellness policy database, health and wellness enterprise database, and project database been updated, but the latest Chinese health and wellness standard database has also been established, providing detailed data reference for the basic research of China's health and wellness industry. The annual list of China's top 20 cities and top 100 counties with sustainable development capabilities in the health and wellness industry, published in the "Health and Wellness Blue Book," has received widespread recognition and high praise from cities Yao Yuan said.
Xiong Xiangyi, Director of Xinhua Health Information Service Platform of Xinhua News Agency, stated in her speech that the establishment of unified industry standards in the health and wellness industry, which has a scale of over one billion yuan, helps guide the healthy development of the industry. The "Health and wellness Blue Book" released by the society and known as the "health and wellness compass" has played an important role in guiding the standardized development of the health and wellness industry. In the future, Xinhua Health will leverage its media advantages to continue to expand the potential for standard dissemination and focus on promoting the recognition of the standard industry. At the same time, the industry currently lacks a comprehensive brand influence index list for health institutions and health cities. Xinhua Health will combine local urban administrative resources, the "Xinhua Index" and other advantages to jointly release a related index list based on health city brands with the society, providing an excellent model for the high-quality development of the urban health industry.
In the expert keynote report, He Mang, Vice Chairman of the Health and Wellness Branch, stated that standards are the key to promoting the high-quality development of the health and wellness industry. The standardization process is an important indicator for measuring the development of China's health and wellness industry, which can provide clear guidance and scientific decision-making reference for the development of health and wellness cities and enterprises. The editorial board of the "Health and Wellness Blue Book" will continuously update and enrich the regional health and wellness sustainable development database, policy database, and enterprise database, actively promoting the construction of a high-quality standard system for the health and wellness industry.
Cross border collaboration helps promote high-quality development of industries
During the conference, the launch ceremony of the "High Quality Health Action" with "Academic Leading Brand Empowerment" as the core was also held. This action is jointly initiated by Xinhua Health and the Health and Wellness Branch of the Chinese Gerontology and Geriatrics Society. It is committed to more accurately supporting the high-quality development of health and wellness cities and enterprises through think tank support, industrial resource integration, and authoritative media dissemination.
At present, the health and wellness industry is not lacking in demand or market. What is lacking is brands with extensive influence, especially those related to old products and services. The society has rich resource accumulation in industrial resources. In the future, Xinhua Health will jointly launch a "health and wellness excellent product" brand building plan based on the health and wellness industry with the society, promoting excellent health and wellness products, and deeply empowering health and wellness enterprise brands from an industrial and media perspective, in order to contribute to the industry and enterprises To build an authoritative, professional, diverse, and far-reaching intelligent, three-dimensional, and comprehensive high-level health and wellness industry platform Xiong Xiangyi said.
Song Shouyi, General Secretary of the Health and Wellness Branch, stated that currently, there are very few platform based companies that can provide comprehensive health and wellness products and service solutions. The health and wellness industry has a wide coverage, and it is difficult for enterprises to form a comprehensive market competitiveness with a single competitive barrier. The business models of some large health and wellness companies are not replicable for small and medium-sized enterprises. Therefore, through the research and guidance of the basic methodology of the health and wellness industry, it is crucial to accurately assist health and wellness enterprises in scientifically planning and implementing projects. The health and wellness industry has a long chain, diverse formats, and strong integration, which urgently requires the support of an academic research and industrial service platform that connects key resources in the industry chain. At the same time, there are many excellent health and wellness enterprises that are small but beautiful, specialized and refined. Due to their weak brand power, they are not well-known in the industry and urgently need to build brand influence.
The joint launch of the 'High Quality Health and Wellness Action' with the Xinhua Health Information Service Platform aims to complement each other's strengths and form a joint force. On the one hand, the association leverages its research advantages as an authoritative think tank in the industry, helping enterprises to scientifically design top-level designs and avoid detours in the development of the health and wellness industry. On the other hand, a group of health and wellness enterprises with development potential are screened, and through Xinhua Health's media platform, more systematic assistance is provided to enterprises Build your own brand's core competitiveness Song Shouyi said.
The conference also held a roundtable forum with the theme of "Market Opportunities and Challenges of Smart Health Care". Entrepreneur representatives such as Yuan Qianhui, Vice President of Nanjing Xinbai and Chairman and CEO of Ankang Tong Holdings, Jin Jianhong, General Manager of Leling Health Care, Zhang Ruihua, Founder of Lianqing Health Care, and Wang Ming, General Manager of Yuanfang Boai, participated in the roundtable dialogue. Various parties conducted in-depth discussions on hot topics such as the application and popularization of smart health care products and services.
Source: Xinhua Health Client
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