Although at the beginning of the new year, 2023 has entered the second month. With the continuous optimization of the prevention and control policies for the COVID-19 years ago, China's various economic fields gradually showed a recovery trend. As the last open epidemic prevention position, the pension industry has shown an obvious upward trend in its vitality, although the industry pressure is still not small at present. On the one hand, since the end of last year, the National Economic Work Conference and various national-level policies have appeared frequently. In 2023, on the basis of expanding domestic demand and stimulating consumption, the comprehensive consolidation of basic social services, especially the old-age and childcare services for the elderly and the young, has also become a top priority; On the other hand, from 2022, China will also usher in an explosive period of elderly population growth. In the next 14 years, 368 million people will enter the aging stage, which will be the most consumer group of the elderly care industry.
As a weathervane of the development of the domestic elderly care industry, according to the relevant person in charge of the organizing committee, the Shanghai International Elderly Care, Accessories and Rehabilitation Medical Expo (AID 2023), which will be held at the Shanghai New International Expo Center from May 30 to June 1 this year, has entered its 23rd year this year, and the overall investment attraction has now entered the final stage. Although the exhibition affected by the epidemic in 2022 could not be held as scheduled, with the opening of the prevention and control policy, the market's willingness to invest was significantly enhanced. By the beginning of February this year, the booths of the Shanghai Old World Expo had been nearly sold out, A total of nearly 300 well-known elderly care enterprises at home and abroad from 10 countries and regions (Belgium, Denmark, Germany, the United States, Portugal, Japan, Sweden, Israel, Chinese Mainland, and Hong Kong) chose to appear in Shanghai in May. At the same time, compared with the previous exhibitions, we can feel that the richness of the exhibits and the participation of overseas exhibitors have increased significantly this year.
Abundance of exhibits is improved, and all kinds of sub-categories are blooming:
On the basis of the traditional six product categories of elderly care services, assistive devices, rehabilitation medicine, life care, health management, and livable buildings, each in-depth subdivision of each category can bring more possibilities for the Expo and the future life of all the elderly. At the Expo, Maru Hajru, Japan's leading easy-to-eat brand enterprise in nursing homes, will complete its first show in China and show its style in the field of elderly care meals; Himalaya, the leading audio sharing platform in China, focuses on the spiritual life of the elderly, and has participated in the exhibition for the first time across the border, bringing a simple and easy to use accompanying reader for the elderly; The Quchu brand of Jinke Group focuses on the needs of the elderly for tourism and vacation, and will bring a series of elderly living programs to display on the site; The world's leading artificial intelligence and robotics enterprise Youbixuan also made its first high-profile appearance at the Pension Expo, which will bring its smart health care global strategy and solutions, including the amazing appearance of five health care robots.
International participation deepens Japanese brand multiple growth:
With the continuous development and expansion of China's pension market, international pension industry enterprises also hope to seize China's huge market opportunities. Take Japan as an example. Since last year, JETRO has assisted JETRO, a Japanese trade promotion agency, to carry out two online business matchmaking meetings, which have achieved good results. On the basis of deepening trust between the two sides, the number of Japanese brands participating in the Expo in 2023 has achieved a multiple growth.
In addition to Panasonic, Tangze, Shiga&Fukuoka, Balemen, Sangui, Naga, Songyong, Maruhareru, Fengshi, Sigma, Tedoni, Yanjing, Daikin, Dawang, etc., which independently displayed their brands at the Old World Expo, as well as Dongli, Nippon, Dajian, Saloya, Donghai, Flemishu, Hecun, Anshou, Oxtail, Yingye, which jointly participated in the exhibition in the form of a Japanese exhibition group, This year, the Expo will also deepen cooperation with the Japan Trade Promotion Agency (JETRO) to jointly build the JETRO Japan Pavilion, which covers an area of more than 500 m2, bringing rich personalized Japanese elderly care products to the Chinese market.
At the same time, the heavy forum activities of the old expo will also return to Shanghai New Expo. The "2023 Shanghai International Elderly Care Service Industry Summit Forum" will hold a consistent industrial height and professional perspective, and carry out in-depth discussions on issues related to livable environment construction, financial support and elderly care services, smart elderly care, elderly consumption, auxiliary industry and leasing. In addition, the 2023 China Elderly Care Expo will also hold a series of activities such as "2023 China Health Care Industry Promoter Forum", "2023 China Elderly Care Institutions Development Summit Forum" and "AID Talk Industry Salon".
As the gradual retirement policy is approaching, the topic of "pension" is also heating up year by year. What is China's pension industry today and how likely is our pension life in the future? The 2023 Shanghai Old World Expo from May 30 to June 1 may give you a satisfactory answer.
Source: old-age welfare
The "wild wind" model has started | In the post-epidemic era, China's pension industry has accelerated its recovery
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