1. Be good at investigating competitive products and ignore clinical needs
First, in the R & D plan, we can see what products other people have, and also do the same, adding two advantages. 2、 In the R & D plan, there is a category gap in a product series, but the competitive product company has not done so, so it is necessary to fill the gap. 3、 Do whatever products sell well. One product in the East and one in the West cannot form a joint force between products.
In the final analysis, the above is the lack of mastery of clinical needs and industry direction. First, the core ability of medical device R & D is the ability to grasp clinical needs, not the ability to realize engineering. Many enterprises work overtime to make things that are not just needed in clinical practice, resulting in difficulties in subsequent company marketing. Second, in the product series, when we see the product gap, we think that we have a big opportunity. The thinking of filling the gap is very dangerous. It is probably a pit. Third, for small-scale companies, what they must avoid is to set up multiple tracks with small relevance in the initial stage, such as one for the nervous system, one for the circulation, and one for trauma. There is no joint force between them. The R & D achievements are not accumulated, the supply chain is not reused, the customer groups are not connected, and the limited resources have to be shared. The result is obvious。
2. There are fish in the Red Sea and abysses in the blue sea
This is reflected in the fact that we selected a very large-scale field for our research, and then we found that many competitors entered this field, and the competitive products became more and more abundant. It is easy to consider giving up the red ocean and looking for a blue ocean to do。
The reality is that the current information is extremely rich and easy to obtain. It is difficult for us to find a real blue ocean. The blue ocean that nobody cares about is actually an abyss. A few years ago, the health care industry in which the author was engaged was regarded as a big blue ocean. Because of the huge population base and aging structure, the era has come. However, it is found that the health care products are still in the stage of occurrence and development, and there are still 10 years to go before the scale development and maturity stage. In fact, most companies have disappeared in the process of accompanying development。
The biggest charm of Red Sea lies in its large enough market size. As long as it has a little advantage, it can reap the harvest. Red sea does not mean to avoid it. Sometimes it is the most controllable choice for risk。
3. Show off the complexity of technology and despise the convenience of application
Some medical technology companies prefer to jointly develop products with colleges and universities. Some aim at brand publicity, but in fact they still rely on the company team rather than cooperative colleges and universities. However, some companies actually put product research and development on the shoulders of college teachers and students to distinguish them from others. In fact, university cooperation has produced many products with great commercial value, such as brain computer interface technology, voice recognition technology, etc.
However, we have found that almost all the companies that truly put laboratory technology into products and generate commercial value set up a separate company to focus on industrialization and achieve commercial achievements. However, the organizations of semi universities and semi industries have not improved for a long time. Why? The fundamental reason is that the purpose of colleges and universities is academic achievements, paper publishing, project topics. The purpose of the enterprise is to commercialize and commercialize. The missions of the two organizations are naturally different. Therefore, Tao is different and karma is difficult to seek. Therefore, colleges and universities are keen on the complexity of technology to reflect the technical ability and article level. The complex technical operation has become the natural enemy of the landing application。
We hope to build a system with clinical demand as the guide and competitive product research as the proofreading; Create an advantage to compete for the Red Sea, and dare to innovate and try the blue sea; Colleges and universities learn from each other's strong points to complement each other's weak points. Commercialization orientation is the key benign R & D pattern. Finally, we will serve more patients with good products and create more value for the society. We hope to encourage each other。
Three misunderstandings in medical device research and development
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