On the evening of April 10, prudent medical announced that in order to further enrich the company's product line, expand domestic and foreign business channels, and improve the company
Strategic layout: it is planned to use its own funds of 728million yuan to acquire 55% of the equity of Longtai medical. The multi-year export rate of robust high-end medical dressings ranks among the top three in China. This merger and acquisition aims to consolidate the leading position in the domestic industry.
Current situation of domestic high-end dressings
The market entry barrier of the medical dressing industry is not high. There are more than 4500 enterprises engaged in the export of medical dressing products in China, and most of them are small-scale regional small enterprises with low industry concentration. The medical dressing industry is basically the same as the medical device industry. Developed countries such as the United States, Canada, Japan and the European Union are not only the major consumer markets in the world, but also the large pharmaceutical multinational enterprises in these countries have occupied a certain market share for a long time, especially the high-end dressing market. The domestic "three swordsmen" are also based on OEM (OEM) business. The domestic high-end wound dressing market is still in the initial stage of rapid growth. At present, it is dominated by overseas brands. However, with the continuous improvement of China's medical infrastructure, China's medical dressing market has ushered in a period of rapid development.
Steady medical care is "steady"
Before robust medical, it was the leader of domestic medical dressings, and was called "three swordsmen" in China's medical dressings industry together with Zhende medical and Ogilvy medical. With "cotton" as the core, Sanwei is a medical and health enterprise that realizes the coordinated development of medical and consumer sectors through the two brands of "winner Sanwei medical" and "PurCotton cotton era". The main business is divided into three areas: medical dressings, healthy consumer goods and cotton Spunlaced non-woven fabrics. Among them, the first all cotton Spunlaced non-woven technology in 2005 has become an industry benchmark, forming a patent layout and a competitive barrier. We have developed all cotton Spunlaced cloth, and developed high-end medical dressing products such as imitation gauze sheet and imitation gauze pad. With years of technology accumulation, we have solved the industry pain point that the traditional medical gauze is easy to fall off the yarn head and even cause medical accidents, and gradually replaced the traditional gauze. This process is known as "a great innovation in the textile industry". After the establishment of industry standards, it has been patented in more than 30 countries around the world. Robust medical products cover more than 4000 hospitals, and their products are recognized by the top 100 hospitals in China.
At present, China is already a big exporter of medical dressings, and has a solid foundation in production technology, productivity and quality management. The experience accumulated by domestic enterprises provides a good foundation for the later innovation and R & D work. Under the catalysis of the epidemic, the medical dressing business is expected to open the domestic market through its own brand, and the medium and long-term health consumption business line is expected to continue to increase in volume. The development prospect of high-end medical dressings is good, and there is a large space for domestic replacement. From a global perspective, the downstream market has an increasing demand for multifunctional, new materials and high value-added medical dressings, and the domestic high-end medical dressings industry has ushered in good development opportunities.。
High end dressing: acceleration of domestic substitution process
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